INTRO
Fruity Fresh are importers, wholesalers and distributors of numerous exotic fruits and vegetables [see Produce page for details]. The broad variety enables customers to buy their whole requirement under one roof.

HISTORY
The business was started in 1976 when a friend approached the owner, A. Chowdry, to get him some produce from the local wholesale market in London.
Initially, Chowdry simply picked up the required goods and dropped them off at the friend's shop for a modest fee. However it wasn't long before he saw he could supply goods at considerably lower prices than the friend had been paying to his usual suppliers. Chowdry realised there were good opportunities in this business. He was more than ready to work 7 days a week and his enthusiasm and aptitude for this type of work began to pay rewards. He managed to get 3 – 4 more local shops as his customers and guaranteed them better service levels and lower prices than they'd been used to. Within 6 months, Chowdry took on extra staff to cope with his increasing business. There was to be no looking back...

THE BUSINESS TODAY
So what started off purely as a favour for a friend has developed in to a flourishing business employing over 30 people. The company consists of a warehouse for wholesale buying at the Western International Market in Southall and a retail outlet in Wembley. [see Contact page for details]
Despite the huge competition, the business has flourished by constantly changing with the times and catering to different demands. This has meant keeping a much larger variety of produce than most of it's competitors and obtaining keener prices from it's own suppliers.